Achieve Greater Success for YOU™ and Your Company Through Engaging Interactive Workshops with Brand Development Associates International, Ltd.

BDA’s strategic branding and marketing workshops are interactive and cover core topics that are customized for the specific needs of your company. These workshops will forever change the way you and your team look at branding and marketing, both for the company and for themselves as individuals. Founder Brenda S. Bence and the BDA team specialize in these areas of expertise:

Corporate Branding:

• Using her experience as a senior marketer and brander for well-known Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb, Brenda and BDA International’s Associates will show your team how to build powerhouse corporate brands that can dramatically improve your company’s bottom line.

Personal Branding:

• As a Certified Executive Coach and internationally renowned expert and author on the topic of personal branding, Brenda will walk your team through a practical, step-by-step personal branding system, showing how to turn “you” into “YOU™” for better on-the-job success.

Corporate & Personal Branding:

• Combining these unique qualifications, Brenda and the BDA International Associates will make clear to your team how the success of your company’s brand largely depends on each of their personal brands.

Roll Up Your Sleeves!

With BDA’s workshops, one thing is guaranteed: Participants don’t just sit back on the sidelines and watch. Each audience member is highly involved in the learning process. Your group will apply their new skills to exercises that represent the actual challenges they encounter on a day-to-day basis at your company.

Choose from Three Possibilities:

1) Product Marketing & Corporate Branding Workshops

Based on years of experience solving global marketing issues, BDA’s team will work with trainees using real-life examples of marketing challenges from all around the world. What better way to learn than by solving actual problems that companies and brands have faced and solved? When you know what others have done to thrive and build powerhouse brands, you will walk away with a long list of business-building strategies to take your company and your brands to the top.


Click here to see a list of BDA’s corporate brand training courses.

2) Personal Branding Workshops

Every person in your company is part of your marketing strategy and has a unique contribution to make. Helping to define and develop each individual’s personal brand will bring them a renewed sense of purpose in their jobs, better relationships with coworkers, and increased job satisfaction. When your team is committed to developing their own personal brands, they have renewed commitment to doing their best work for the company. The outcome is an improvement in the quality of your company’s products and services – and an increase in your company’s bottom line.
Click here to see a list of BDA’s personal brand training courses.

3) Corporate and Personal Branding – Combined Workshops

Why not combine BDA’s areas of expertise, and provide your team with a corporate brand / personal brand workshop? The connection between each employee’s personal brand and the success of your company’s brand cannot be minimized. If your employees’ personal brands are weak, your company’s brand will be weakened as well. Let BDA take your team through a complete training that increases employees’ awareness of the roles they play in the success of your products and services via each of their personal brands, as well as how the company’s brands and their personal brands are intrinsically linked. Click here to see a list of BDA’s Corporate and personal branding – Combined Workshops.

Custom Tailored for Your Company

What more important takeaway can you have from a workshop than practical strategies that apply immediately to your company and your challenges? BDA’s trainings are tailored to your needs and apply directly to the specific circumstances of your business. Brenda S. Bence, Chief Training Officer, uses her humorous and thought-provoking style to give your team a plan of action to put into practice right away.

Choose Your Format and Topic

Most workshops can be structured in a way that works best for you and your teams:

• Half-day courses
• Full-day courses
• Multi-day courses

Here are some of BDA’s most popular topics:

Corporate Branding/Marketing Workshops:

• Smarter Marketing Without Breaking the Bank – Empty Pockets, Full Marketing Plan
  One- or 1 ½ day workshop
• Power Positioning: Be More Competitive and Win the Game
  Two-day workshop
• Strategic Positioning & Communications College I™*
  Three-day workshop. *In association with Brand Development Network International.
• Strategic Positioning & Communications College II™*
  Three-day workshop. *In association with Brand Development Network International.

Personal Branding Workshops:

• Mastering the Brand Called YOU™: Crafting and Communicating Your Personal Brand for Greater Success at Work
  Half-day, one-day, or two-day workshops
• How to Master Your Leadership Personal Brand as an Executive
  Half-day or one-day workshops
• Mastering the Art of Listening & Providing Tough Feedback
  One-day workshop

Corporate and Personal Brand Workshops Combined:

• Your Company and the Trademarked ‘YOU™’ – Making the Corporate Brand / Personal Brand Connection
  Half-day, one-day, or two-day workshops
• Relationship Branding: Growing Your Business by Instilling a Powerful Marketing Mindset in the Sales Team
  One-day or two-day workshop

Marketing Training Lunch Series for Bangkok-Based Clients:

• Two-hour lunch trainings – Choose from one to a series of 30 sessions and strengthen your team’s marketing knowledge, skills, and capabilities.

Top Reasons to Hire Brand Development Associates International for Corporate Brand or Personal Brand Training:

• BDA’s trainings get you RESULTS. Its programs are immediately applicable to the work your teams are doing, so you will see outcomes as soon as your team heads back to the office.
• BDA’s hands-on approach, using customized case studies, gives each participant “roll-up-your-sleeves” exercises that put theory instantly into action.
• Brenda, Chief Training Officer, is an approachable but expert trainer with years of experience while maintaining the flexibility to adapt her programs to your specific needs.
• BDA comes to you, saving you the time and money of sending your group elsewhere.
• Every member of your team participates in the trainings, using a variety of different methodologies to get trainees collaborating. In this way, you can be sure that the learning “sticks.”
• Brenda and the BDA team are easy to work with, enthusiastic about branding, and have an entertaining style that engages each participant.
• BDA’s programs can be customized to fit your schedule and budget.
• BDA’s workshop topics can span from a half-day to multiple days, depending upon the depth and breadth into each topic that you desire.
• BDA has trained high-profile companies across dozens of countries and 4 continents.

Contact us today to learn how BDA’s workshops can increase your company’s profile and bottom line. Just call, email, or fill out our convenient contact form now!

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